More recently, in 1999, they changed indian red to chestnut.
The color was not named after Native Americans, it was actually named for a special pigment that came from India.
So, "morning latte" is when you wake up in the morning with an erection!
The word "break" means "destroy", so taking that "morning latte break" is destroying that erection. And orange is all over their trucks, collateral, etc.
I suspect reality lies somewhere in between total truth and total falsehood.